What they (the anti-man forces who control various traditional and modern human institutions like science and media) do, is to create extreme expectations on men to be heterosexual, if they're straight, mainstream, regular guys. And since 'heterosexuality' is seen as synonymous with manhood, men have this extreme pressure to oblige. They have no space to say they don't want to date women. Because it means you're not a man and you lose your position in the race for manhood as well as your public following if you're a celebrity.
This pressure that media keeps creating in a yet non-heterosexualized society like India seems extremely contrasting, when many macho male superheroes find it difficult to answer questions about who they're dating and what they like to date. Because they don't date. In fact, it is a serious affront to Indian culture which has no space for dating between unmarried males and females to be asked such a question. Men in most cases just keep quiet or fib.
But, then there are some who run away with it, and exploit this new criteria of manhood being enforced by the media and give it power.
The westernized media needs celebrities to be heterosexual in order to support its heterosexualization agenda.
A similar pressure is being build up on young males through Peer-pressure and through social networking internet channels like Orkut, that ask your sexual orientation as well as whether or not you're interested in dating. Now, with dating being increasingly being enforced as the new proof of manhood for the youth, as part of building up a previously unexisting 'heterosexual' identity, it is impossible for men to live their life according to their natural instincts and needs. I know innumerable common straight males who don't do dating (or are only forced to do it), but they keep on their profile accounts stuff like, "looking for dating women" and sexual orientation 'straight' (which is wrongly defined as being heterosexual).
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